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asian cosmetics beauty review

Review: Etude House Silk Scarf Damage 2x Hair Pack and Hair Serum

24. February 2014
Today I went to the hair saloon and cut my hair…I cut off 30 cm of my hair, because it was so damaged that I think it is the best way to regrow healthy hair. But before I decided to cut my hair I still believed in rescuing it somehow, and in one of my desperate attempts I bought also two hair masks from Etude House called Etude House Silk Scarf Damage 2x Hair Pack and Serum.
All in all four different masks from this range are available. You can buy either the Camellia, the Jojoba, the Argan Seed or the Avaocado hair mask. They are recommended for different grades of nutrition, marked by level 1-4. I bought level 3 Argan Seed Pack and level 4 Avocado pack, since my hair was really dry and damaged. Each of these packs consists of two steps. The first step ist the hair pack, which you apply in your wet hair after washing, leave it in for some minutes and wash it out. The second step is the serum, which you can put into your wet or dry hair and don’t have to wash it out.
The packaging of both masks is super cute and typical for Etude House. The back contains the description in English and Korean. The amount in both sachets is enough for one treatment of long hair. If you have short hair you can probably use it two times. Both, the pack and the serum are milky lotion type fluids.
I didn’t take any before and after pictures so you have to believe my words :D First, both packs made my hair smooth after applying and made it easy to comb through my hair while they were still wet. I applied the serum to my wet hair in both cases and the serum makes them even smoother. The feeling of the hair after using the packs was definitively nice than before. I also recognised a boost in the shininess of my hair, especially with the Avocado mask. The shiny effects of the Avocado mask appeared stronger to me and the smoothness condition of my hair did also.  The scent of both hair treatments was pleasant and lingered on the hair for quite some time. They both didn’t have a special scent, it was just a typical hair pack scent :D
These packs have a nice packaging and give an extra boost of shine to your hair. They make them feel smooth after application but they are definitively not “THE” hair treatment solving all your problems. I could imagine re-buying the Avocado treatment, but probably I’ll try out other hair masks before.
You can these packs at W2Beauty for US$ 4.59 each.
 
Rating:
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asian cosmetics beauty review

Review: Etude House Bling Bling Eyestick No. 9 “Gold Tail Star”

28. January 2014
I’m not wearing eyeshadow often, simply because I’m too lazy in the morning to spend to much time on it. That’s also the reason I like eyeshadow sticks and pencils a lot. They are easily and quick to use and you can add some glow to your eyes and it makes you look more awake. Etude House’s Bling Bling Eyesticks are an example for easily to use eyeshadow sticks. They are available in 6 different colors. I bought this stick in a shade called “Gold Tail Star” at www.keautystore.com.


The packaging is compared to Etude House’s normally very girly packaging not really special. The color of it is simply black, with the name of the stick written on it. It has a simple cap, to protect the stick and it works via twisting mechanism, so you can wind up the eyeshadow stick. At the bottom of the stick you can see which color you are using.

“Gold Tail Star” is a golden shimmery eye shadow color. I love using it under my eyes, but it looks good on the eyelids, too, giving a soft spark. It is super easy to use in both ways. It glides smoothly on the skin, but since the skin around the eyes is extra sensitive, don’t scrub it too hard over it :)

I like this eyestick, because it is very easy to use and it has a travel friendly size (it’s shorter than most pens and pencils are). It is also really affordable in my eyes, although the prices seem to vary a bit (I bought mine at Keautystore because I’ve earned some credit there by writing reviews, so I paid actually almost nothing for it). You should have a look at ebay, too, if you are interested in buying these. The only downside of these eyeshadow sticks are, that they are not smudgeproof. If you have oily lids I would recommend you to use a eyeshadow primer in order to extend the wearability and prevent creasing. I don’t have oily lids myself, but even I am totally surprised what a difference wearing an eyeshadow base can make (I’m using a cheap drugstore eyeshadowbase, so it doesn’t have to be something high end to do the difference).
You can buy these eyeshadow stick here:

keautystore for US$ 7.90 (no free shipping option, only registered mail. You can get 5% discount using this coupon code >>here<<)

W2Beauty for US$ 7.00 (free shipping option. You’ll get a 5$ voucher upon registration with this link, which is usable for orders of minimum 30$)

Twofacemall for US$ 5.25 ( free shipping option)

RoseRoseShop for US$ 3.20 (shipping depends on weight, item is on sale now and not all colors are available anymore)

Rating:
 
 
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asian cosmetics beauty PR Sample review twofacemall

Review: Etude House Lash Perm 3 Step Volumescara Black Minnie Edition ♥sponsored♥

25. November 2013
I’ve been wondering for a long time if it is worth a try to buy a mascara from an Asian brand, but I actually never new which one to try first. And each time I was really in need of a mascara, I preferred to buy one in the local drugstores here in Germany. On the other hand, I heard a lot of positive feedback about Etude House’s Lash Perm 3 Step Volumescara, and luckily twofacemall gave me the opportunity to finally try this mascara. (^_^)/ ♥
I was not really aware of the fact, that they changed the packaging of the Lash Perm 3 Step Volumescara for the Etude House XOXO Minnie collection, but it’s only the packaging which they changed. The mascara itself is the same as it was before. Actually, since I already was in love with the XOXO Minnie collection before (see my reviews on the other products from this collection >>here<< and >>here<<), it made me even more happy, that I got this :D
Here is the description for Etude House’s Lash Perm 3 Step Volumescara and some pictures of the packaging ♥:
The mascara is not the largest one, but you can change between 3 steps in order to create the desired degree of volume on your lashes. The wand is on the shorter side, but it was easily to use and handle. The color of this mascara is black, but it is available in brown, too (for the standard packing though). Since I already have long lashes (at least I’m happy with the length), I was especially curious for the volume. I tried to show the effects on some pictures, but I don’t know if it is visible nicely :/ , but I can tell you, that this mascara totally convinced me: It gives my lashes a curl that lasts all day long and it makes them appear perfectly dense when applying the 3 steps. And this is all I want from a good mascara. Also, although I was not primarily looking for any lengthening, this mascara lengthens my lashes visible and it didn’t smudge all over and around my eyes during the day. The only thing which is not included in this mascara is waterproof-ness, but it doesn’t claim to be waterproof either.
I can totally recommend this mascara and I’m really happy that I finally did try an Asian mascara. If you are looking for a fun-to-use mascara which gives you volume and length and a nice curl you can go perfectly fine with this one.
As I mentioned above, I received this from twofacemall and you can get it from their shop for US$15.90. The mascara contains 9.5 g. The brown mascara is available for US$15.26. They offer free worldwide shipping, too, and they give samples with every order.
Rating:
Just as a short reminder: All products mentioned and reviewed on this blog are of my personal opinions. This product here was sent to me for reviewing purpose by twofacemall, which doesn’t influence me in providing my honest opinion on the products.

 

 

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asian cosmetics asian fashion beauty NOTD review

Review: Etude House Minnie In The Nails nailpolish and glitter

21. November 2013
Apart from the Minnie Kissing Lips from Etude House I reviewed earlier (click), I bought a fitting nail polish of the XOXO Minnie collection in red and Minnie nail glitters in black and white.

The nail polish comes in a bottle with a white cap with mickey mouse#s head silhouette. The color is the same red as the Minnie Kissing Lips lipstick in Minnie Red has. So it fits perfectly to be worn together. The brush is on the broader side. The nail polish itself is on the more liquid side, so you have to be careful. If you get to much of it on the brush and thus on your nails it moves on your nail and creates not desirable gradient effects. With two layers you’ll achieve a nice and opaque color. One layer alone dries rather quickly, too. The bottle contains 8 g.
This is how it looks on my nails with two layers.
I bought the nail glitter, too. The handling is a bit tricky if you don’t have experience (like me XD). I tried to put them on the nail polish before it was dried. The glitter boxes contain dot-shaped glitter, Minnie Mouse’s head as silhouette and tiny bow shaped glitter.
As you can see, the glitter particles make the surface of your nails uneven. ‘d recommend you to use a top coat. I didn’t use any, and by the end of the day I lost all the glitter due to running my fingers through my hair, unzipping and zipping clothes, getting dresses etc. pp. I don’t know if the top coat prevents it, but at least it should help a bit. did anybody try these glitters already and knows how to seal them in a better way? Feel free to write a comment :D
I bought these products at www.testerkorea.com for 3000 Won/ ~US$3 for the nail polish and 2500 Won/ ~US$2.50 for the nail glitter (shipping depends on weight). The nail polish is out of stock, but the glitters are still available. You can get Etude House Minnie Collection also at:
BeautyNetKorea (free shipping option)
W2Beauty (free shipping option, you’ll get a 5$ voucher upon registration with this link, which is usable for orders of minimum 30$)
KollectionK (shipping depends on destination)
Also you can have a look on ebay. The prices vary from shop to shop.
Rating Nail Polish:
Rating Nail Glitter:

 

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asian cosmetics beauty review

Review: Etude House Minnie Kissing Lips #1 Minnie Red

13. November 2013
A while ago Etude House in Korea released a new line in collaboration with Disney, called “XOXO Minnie”. I’m a huge Disney film and cartoon fan and I couldn’t get past these. Actually, I bought several of these products, but today’s post will be about Etude House Minnie Kissing Lips in Minnie Red.

Needless to say, that the packaging is devoted to Mickey Mouse’s better half, Minnie Mouse. The color scheme is focused on black, red and white here, which I love absolutely.♥ But just have a look at the pictures, and you’ll know what I mean:
The description and instructions on the packaging are in Korean and English:

 

The color of this lipstick is a classy red shade. This Minnie Kissing Lips Lipstick from Etude House is also available in a pink shade. The lipstick tube has a cute Minnie Mouse design as well ♥ *_*
If you swatch the lipstick, the pigmentation of Etude House Minnie Kissing Lips is really great. The consistency is surprisingly creamy and feels lightweight and moisturizing. If has a nice texture on the lips and didn’t give me a feeling of dry lips. The color is buildable and you can choose by yourself whether you prefer to just dab it lightly onto the lips or to give them the full pigmentation. I love wearing red lipstick, and I love high pigmented lips, too. It also works nicely with lip balm underneath and gives your lip an extra amount of moisture, in case you’ve got very dry lips.
Considering the price, this lipstick’s staying power is okay. It’s not super long lasting, but anyway this is difficult to achieve if you are drinking and eating. A Mac Lipstick will probably last longer, but then again I have to admit that I love this texture more, than my Mac Lipstick, because it feels nicer on the lips. I can definitively give thumbs up for this!♥
I bought this at www.testerkorea.com for 9000 Won/ ~US$9 (shipping depends on weight), but I think it is out of stock. But you can get Etude House Minnie Kissing Lips also at:
BeautyNetKorea for US$9.50 (free shipping option)
W2Beauty for US$13.26 (free shipping option, you’ll get a 5$ voucher upon registration with this link, which is usable for orders of minimum 30$)
KollectionK for US$12.50 (shipping depends on destination)
Also you can have a look on ebay. The prices vary from shop to shop.
Rating:
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asian cosmetics beauty NOTD review

Review: Etude House Look At My Nails Maple Syrup

14. October 2013
Here is another nail polish from Etude House, but this time it is not a matte nail polish like in my last review about Etude House’s Petit Darling Nails Matte Nail Polish (review here). This time it is a jelly type nail polish called Etude House Look At My Nails Maple Syrup from Etude House spring collection this year. There are five shades available, all shades are in the pink and beige color range.

The shade Maple Syrup is a dusky pink shade which comes in a glass bottle decorated with some swirls and ornaments. You can find the words “look at” written on the bottle as well. I like the design of the bottle. It is not something special, but girly in its own way.

The nail polish brush is not very broad and not really long. Nevertheless, I had no problems in applying the nail polish. The polish itself is rather on the runny side, so you have to be a bit carefull about the amount of nail polish on the brush.
An opaque color can be achieved on the nails with two coats. Three would even be better, but I’m not patient enough for waiting so long for each layer to dry, especially, because these jelly type nail polishes need longer anyway. Below you can see an image of my nails with two coats. This nail polish really has a nice glossy effect (click to enlarge). The color looks like the color inside the bottle.

All in all I love this nail polish. I was on the hunt for a pink shade like this. Also, I like the jelly/glossy effect. I should have ordered more shades of this last time (I ordered this one at Keautystore, but they don’t have it anymore). You can get this from www.testerkorea.com for example, for around 1500 Won, which is around US$ 1.50. Shipping depends on the weight. There is also a new range available, but I don’t know if they are of the same consistency. They are called “Look At My Natural Nails” and I saw these on W2Beauty.

Rating:
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asian cosmetics beauty review

Review: Etude House Rose Drawing Show Creamy Eyeliner BE103

11. October 2013
Yesterday I reviewed the Rosy Tint Lips from Etude House’s Autumn Collection 2013 called “& Rose” and today I’m going to review the second product I ordered from this line, the Etude House Rose Drawing Show BE103 Creamy Romance, which is the lightest color of the four shades provided.
left: Etude House Rosy Tint Lips, right: Etude House Rose Drawing Show
The design of this creamy pencil is simple, but cute. The color of the pen is pink, with the name ornamented on it. The cap is designed with imprinted lace motif.
This pen can be used as eyeliner or highlighter. It can be smudged directly after application in order to create a smokey effect. After drying it should be waterproof and long lasting. I think you can also use it on top of your normal black eyeliner to give it a shimmer, but I didn’t try it. There are three other colors available which are pigmented more than this color. You can find a review for the other three eyeliner at Mizuchan’s blog. She did a great review on them ♥
As you can see, the color is a very light one. The texture is normal for a pen liner, at least for this one. I expected it to be more creamy, but it has the normal creamy-ness of other pen eyeliner I own. The other shades of the Rose Drawing Show Eyeliner Pen look indeed also more creamy.
In the picture above you can see the swatch of the liner on my hand. It is providing a nice shimmer without being opaque. That’s why I like to use it most as highlighter under my eyes, like in the image. I also used the Rosy Tint Lip as blush in this picture :) The tip has to be sharpened, once it becomes blunt. There is no sharpener provided, so keep this in mind when you consider to buy. The staying power is good, unless you start to rub your eyes to intensively.
I got my Etude House Rose Drawing Show Creamy Pen from W2Beauty. If you are not yet registered, you can receive a 5,00 € voucher after registration using my link or the sponsor code 088505 and you can use it immediately for any order from 30 $ onwards. You can also get it from various other shops:
W2Beauty for US$ 8.74 (free shipping option)
Testerkorea for 6000 Won/ US$ ~6.00 (shipping costs depend on weight)
KoCoMall for US$ 6.48 (shipping starts at US$ 3.77)
ebay around US$ 8.00, depending on the seller (shipping depends on seller)
I like this eyeliner pen more used as a highlighter than an actual eyeliner. The color is not pigmented enough to be a stand-alone eyeliner. The other colors seem more suitable for this. Nevertheless, I don’t regret buying this, because I integrated it into my daily make-up routine :D

Rating:
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asian cosmetics beauty review

Review: Etude House Rosy Tint Lips

10. October 2013
I was super excited when I saw the first promotional pictures on Etude House’s Autumn Collection 2013 called “& Rose” and I picked up one of the new Rosy Tint Lips directly. I chose No. 3 “Rose Petal”. There are 8 different shades available in total. By the way, did you know that Etude House’s “& Rose” collection is inspired by the fairytale “The Sleeping Beauty”? I love fairytales and this collections color range fits perfectly to “The Sleeping Beauty” in my opinion.
Etude House Rosy Tint Lips
The Korean brand Etude House is one of the best known Korean brands for cute packaging. If you are a lover ofcute, girly and pink packaging, reminding you of being a child and the princess you always dreamt to be, THIS is your brand. Their packaging is usually so adorable that you cannot keep yourself from impuls-buys – only because you saw the packaging …As the name of the collection is “& Rose” the packaging is very beautifully covered with painted roses and fulfills all our expectations.
Etude House Rosy Tint Lips

The product description is written in English on the side of the cardboard box, too :D

With a tinge of red, 
she blossoms like a rose in full bloom.
 The story of her and the rose, &Rose…

The velvet type Tint Lips comes with a soft delicate texture and rich color to express lips of rosy petal.
Directions:
Tip 1) Delicate Petal Lip Gradiation: Dab a certain amount onto center of upper and lower lips and use tip to evenly spread.
Tip 2) Rose in Full Bloom Lip Cover: Smoothly glide onto lips, starting from the inner to outer direction.
Tip 3) Soft Petal Cheeks: Dispense a certain amount and dab lightly onto both cheeks, blending quickly with fingers.
Etude House Rosy Tint Lips

The tube of the tint has the color of the shade you pick and is very simply, displaying the name of it in a curly, cute font/ornament. The tip of the tint consists of a sponge applicator. The lip tint has to be squeezed out of the tube through the applicator. The applicator should help you to create either gradient lips or fully colored lips. And here is the major downside of this product: the tube is made from a really hard plastic and you have to squeeze very hard in order to get some product out of the tube. I read some reviews before and they all said that the plastic was hard to squeeze, but I didn’t imagine it would be like this…

Etude House Rosy Tint Lips
The sponge applicator is also something I have mixed feelings about. I know that some but think that I dislike it because it can be unhygienic, but that is not my main issue (the sponge cap can be taken off and cleaned). The Aritaum Cushion Tints I raved before (here and here) did have a sponge applicator, too. It is easy to create gradient and soft effects with help of sponge applicators like this. But, unlike the Aritaum Cushion Tints, here the product comes directly out of the sponge, so if you don’t want a gradient effect, but clear lines the applicator will probably mess around the borders of your lips. In this case I’d recommend you to use a lip brush.
Etude House Rosy Tint Lips
Now, what about the product itself: I thought Rose Petal would have a slightly different color, but it is more a pink tone. It is a very nice shade nevertheless. Also, I like the matte appearance of the color on the lips. You have to be a bit careful with dry lips though. The lasting power is not amazing, but it is okay, as long as you don’t eat and drink. But, what I really like is the scent of the lip tint, since it smells of roses ♥ You can also use it as blush, and I tried it as well. The color is really pigmented, so be careful not to put too much on your cheeks, normally the stain on the sponge after you used it on your lips is more than enough (germophobics should clean the sponge applicator afterwards, or simply use sanitized fingers).
I bought mine at W2Beauty. If you are not yet registered, you can receive a 5,00 € voucher after registration using my link or the sponsor code 088505 and you can use it immediately for any order from 30 $ onwards. You can also get it from various other shops:W2Beauty for US$ 11.29 (free shipping option)
Testerkorea for 8500 Won/ US$ ~8.50 (shipping costs depend on weight)
KollectionK for US$ 9.89 (shipping to Germany starts at US$ 4.99)
ebay fom US$ 9-19, depending on the seller (shipping depends on seller)For the lip tint itself, I like it very much. I really am disappointed about the design of the tube and the whole applicational discomfort caused by it. Nevertheless it is worth a try. I’m thinking of de-potting it or something like this…


Rating:
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asian cosmetics asian fashion beauty review

Review: Etude House Hot Style Hair Tools Bangs Cut Kit

8. September 2013
Hey ♥
How is your weekend? Did you already join my new giveaway? It has gotten cold and rainy in Germany again, I guess this is officially the end of summer :( On the other hand, this means I’ve more time to spent at home trying different things, which brings me to my latest review:
I love wearing bangs! But, there is always one point driving me insane: You go to the hairdresser, get your new haircut and some bangs and after two weeks your hair has grown again and you’ll need to cut the bangs again. I’m honest, I’m really too lazy to go to the hairdresser often. More than once I took my scissors and just cut the bands shorter by myself. This sounds so easy, but it’s really hard to make it look alright and especially straight >_< So when I saw Etude House Hot Style Hair Tools Bangs Cut Kit I had simply to order and to try it.
The packaging is typical for Etude House, in pink colors and very girly. ♥ Here is the product description by Etude House: 
This kit containing a hair clip and a pair of scissors to easily accomplish salon-quality trimmed bangs at home. 
[Direction] 
1. Place the clip near roots of hair where you wish to trim, and keep it horizontally leveled with the equipped checker.
2. Slide the clip down along bangs, leaving desired cutting length. 
3. Cut carefully with a pair of scissors.
[Cautions]
1. Use only as directed.

2. Keep out of reach of children. 

The description is written in Korean and English on the backside of the packaging, containing also some images, how to do the steps.
This set contains two objects: the hair clipper and a pair of scissors. Below you see the pictures of the hair clipper with the integrated water level. This helps you to adjust the clipper horizontally to your hair. I love this part, because it really helps a lot to get straight bangs. The color of the clipper is of course pink ;) The material of the clipper is plastic. It is a sturdy material and it won’t get easily damaged. Only the lock makes me a bit worried while closing and reopening because I fear I might break it (which didn’t happen so far XD).
The scissors have a pink hold and one side of the scissor is normal straight cutting, the other side cuts fringes. In this way you are able to cut your bangs in a natural looking way. I love that they didn’t put a normal scissors, but this kind of scissors instead.
I tried this kit some times now and it really works to keep your bangs tidy and straight. It is easy to use and definitively easier than cutting the bangs ‘blindly’ by yourself. Nevertheless I have to remark that the scissors are not the highest quality scissors. You need to cut several times the same part to really cut all the hair away. But on the other hand it makes your hair get a natural fringe-y look. Considering the prize for this set I’d say the quality is adequate and you can’t expect to get saloon-like scissors. I’m happy with this kit so far and it makes my life easier :)
I bought my kit from testerkorea for 8000 Won (shipping depends on the weight).
Rating:
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asian cosmetics beauty review

Review: Etude House Perfect Brow Kit

21. May 2013
The Etude House Perfect Brow Kit has been my first eyebrow product and it is still the one I’m using the most. Many people neglate their brows, but I assure you it makes a huge difference whether you care and groom your brows or not. Not only grooming is important, but also shaping and filling parts of your eyebrow. Koreans really have a thorough eyebrow routine and thus there are so many products available. In contrast to western eyebrow products, which tend to be too pigmented, you can create really natural look with Korean eyebrow products.
  Etude House Perfect Brow Kit
Etude House is one of the best known Korean brands for cute packaging. If you are a lover of cute, girly and pink packaging, reminding you of being a child and the princess you always dreamt to be, THIS is your brand. Their packaging is usually so adoreable that you cannot keep yourself from impuls-buys – only because you saw the packaging…The Etude House Perfect Brow Kit comes in a pink cardboard box illustrated with bows,ribbons and lace pattern all around. I fell in love with it  just because of the packaging again. ♥
On the backside of the packaging you can see a Korean description for the Etude House Perfect Brow Kit. It is quite easy and understandable because of the little illustrations and no need to be able to read it. :D Also an English description is provided on the side of the box.
The Etude House Perfect Brow Kit is a brow-grooming kit containing 2 eyebrow colors and a highlighter. The kit comes in a solid black (it has a hint of pink though) plastic case with a mirror and a screw brush (or spooley) for arranging the eyebrows, a wide brush for filling in needed eyebrows and for high-lightening and a diagonal/angled brush drawing the eyebrow tail. It is super easy to open the case and to close it without being too easy to fly open while inside a bag for example. The brow colors are not strongly pigmented which makes it perfect to create natural brows. They are powdery and make it easy to fill the gaps between your eyebrow hairs. The highlighter is very sheer, too and just has a hint of shimmer and is really natural, too. Applying the highlighter below your brow’s arch gives it a pretty lift. The mirror and the little brushes are really handy and make the whole kit perfect for travel and handbag if wanted.
Etude House Perfect Brow Kit
EDIT: I’ve been using this eyebrow kit for 2 years now and I have just barely reached the pan with the highlighter and the light brown shade (make sure to disinfect the surface regularly and clean the brushes once in a while, or you will not be able to keep such products for long time because of possible germs). So the amount of this tiny palette is more than sufficient. Furthermore, the highlighter and the light brown shade are also nice shades for contouring your nose for example. I loved using the highlighter on other parts of my face, too.
My eyebrows are naturally very dense and black and the Etude House Perfect Brow Kit gives them really a very natural and subtle groom. It doesn’t make me look artificial or anything, but fills the gaps within my eyebrow hairs and gives them a nicer shape. Using the highlighter makes your eyes looking more vivid and bright, too. It can be used for contouring as well. I recommend this kit for everyone who is looking for a travel friendly kit for eyebrows, which makes them look nice and really natural. You can get the Etude House Perfect Brow Kit from W2Beauty for 12.16 US$. When using my affiliate link for W2Beauty or enter the code 088505 in the registration form you’ll receive a 5 US$ voucher, which can be used immediately for purchases over 30 US$. For those living in the US you might want to check out the prices on Amazon, too.
Rating:
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