I was super excited when Ibuybeauti contacted me a while ago, in order to write some reviews for their Beautifan page. After having received my products, here is the first review I wrote :) You can also have a look at the review on Beautifan here and I would be happy if you would leave a comment or just have a look at it :) ♥

Aritaum is a Korean brand which belongs to the Amore Pacific family. The first time I came into contact with this brand was though another lip product, the Aritaum Wannabe Cushion Tints, which I fell in love at first site, because of the beautiful and colorful design. In case of the World Glam Coatint Tints, it was not because of the design of the product, that I chose this. The design here is simple and mature here. The World Glam Coatint Tint collection comprises ten different shades and each shade is named after a city. That is where the name World Glam comes from. The name of the city is written in capital letters around the cap of the lip tint, which also has the corresponding color of the tint. Apart from this the packaging is black. I chose the shade “Shanghai”, a classic red according to the promotional pictures.

Each lip tint bottle contains 9 ml of lip tint. The description printed on the bottle is written in Korean. On the bottom you’ll find the production date of the lip tint. The Aritaum World Glam Coating Tint is provided with a doe foot applicator, which feels soft upon application. It is easy to use and allows you to create nicely coated lips.

Below, you can see how the tint looks swatched on my hand and lips. The color of the tint is a bright red with an orange hue. The orange hue is stronger than I expected, but it is a nice red shade in total. The texture of this lip tint lies somewhere between lip gloss and the milky lip tints. It is not sticky like a gloss, which I’m really happy about. Moreover, it gives your lips a soft texture. The pigmentation is really nice and covers the natural lip color. The scent of the Aritaum World Glam Coating Tint is fruity and the taste is the same. Some lip tints tend to taste a bit bitter, but this is not the case here.

Last but not least, the most important part when talking about lip products: How long is the lasting power of the Aritaum World Glam Coatint Tint? This tint lasts for up to 4 hours. It is waterproof to a ceratin extend- if leaves a stain on your lips even when drinking. When I swatched the lip tint on my hands and washed it off, the stain was still visible, too. The glossyness of the tint fades away after 3-4 hours, that’s when the soft feeling on your lips disappears and your lips feel normal/dry again. Of cource, this tint doesn’t survive any fatty foods either, but for a lip tint it shows a descent lasting time.

All in all, I love this tint. It became one of my favourites, especially when I go to work I love using it, because it stays long enough and I can reapply once or twice and that’s it…and even if I don’t, it leaves a natural stain and doesn’t look ugly while fading. If you are a lip tint lover – or lip product lover- I can recommend you to try the Aritaum World Glam Coating Tint. I think I will make sure to grab one or two other shades from this collection. you can buy this product for 14.99 US$ at ibuybeauti.

Just as a short reminder: All products mentioned and reviewed on this blog are of my personal opinions. This product here was sent to me for reviewing purpose by http://www.ibuybeauti.com/ which doesn’t influence me in providing my honest opinion on the products.

♥Feel free to take parte in my “End-of-Summer”-Giveaway ♥