asian cosmetics beauty review

Review: A’Pieu Creamy Butter Shadow

24. January 2015


After I tried the Innisfree Eyeshadow Stick I was curious for more creamy eyeshadows. Originally I planned to buy the Innisfree Mineral Single Cream Shadow, but them I came acroos the A’Pieu Creamy Butter Shadow and I fell for the beautiful packaging design of these cream eyeshadows. Although I’m not a daily eyeshadow wearing person I directly bought two shades from this :D Here is my impression:

A'Pieu Creamy Butter Shadow

First of all, some words about the Korean brand A’Pieu: The name comes from french language and is supposed to mean “basic”. (I didn’t know a word like this in french though and I didn’t find any proper translation. Did anybody else have a look for that?:D) The brand is targeting a younger audience and providing the elemantary steps and products for your skincare routine in the 20s…but I think you can also use it in your 30s or whenever you want :D The packaging of their products is cute and adorable, without being to princess-y, like Etude House, for example. The A’Pieu Creamy Butter Shadows have also a beautiful packaging, which has a vintage flair and looks absolutely adorable. These cream eyeshadow pots are available in five different shades. I chose two of them being No.4 Cranberry Kiss and No.5 French Cocoa.

A'Pieu Creamy Butter Shadow

The cardboard box contains a lot of description, but it is all in Korean unfortunately, except the name of the shade. The eyeshadows have a shelf life of 12 months after openeing. The main ingredients are mango powder, marine collagen, licorice extract and ruby powder.

A'Pieu Creamy Butter Shadow

Inside the cardboard box you’ll find these super pretty jars.

A'Pieu Creamy Butter Shadow

The jars are made of clear hard plastic and a screw-type lid which looks like tin (proberly also plastic). The packaging looks sturdy and of good quality. Although so simple I really love it. It looks classy and elegant on the same time ♥

A'Pieu Creamy Butter Shadow

The cream eyeshadows in the jars look solid and at first glance and not creamy at all, but the formula melts away once you dab your finger onto it. It feels very soft and smooth. The formula is designed to be used with your fingers, so the cream eyeshadow gets the right temperature and blends into your skin properly.

A'Pieu Creamy Butter Shadow

The A’Pieu Creamy Butter Shadows have a good pigmentation. They are easy to blend, but you can also build up the color and make it more intense. Since it is a cream eyeshadow you won’t have any problems with fall-off, either. These eyeshadows have a glossy and pearly finish and are longlasting, too.

A'Pieu Creamy Butter Shadow

I love these two eyeshadows and I love how easy they are to apply ♥. The packaging is beautiful, too, and if you are an eyeshadow lover I can recommend you to try these. If you are an eyeshadow beginner you should try these, too, because of the easy apllication with your fingers. Or try the Innisfree Eyeshadow Stick! The A’Pieu Creamy Butter Shadow retails for 12.51 US$  at W2Bauty.

Did you try any of the eyeshadows from A’Pieu? Which one is your favourite?


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  • Sakuranko 24. January 2015 at 16:57

    I love it the french cocoa is very cute!

    • Frl. Schnee 30. January 2015 at 12:29

      Thank you dear. It is really a nice brownish shade :)

  • Silvia 24. January 2015 at 20:57

    The packaging looks really pretty, and I like the fact that it’s not very princess-y. It’s something I’d wear on a daily basis when I don’t have much time to get ready. I also know French so who knows if they made a mistake with the brand name. That wouldn’t surprise me…

    • Frl. Schnee 30. January 2015 at 12:29

      Exactly! It is so easy to use, especially if you don’t have a lot of time you can just slightly patt on some of this eyeshadow and done. It gives your eyes some color and isn’t too difficult. I also love the point that the packaging looks so vintage-like :D

  • Sharlynn Ng 25. January 2015 at 6:51

    Oooo….these DO look so buttery and I love the color of french cocoa! I would totally love to try one shadow from this line, I love cream shadows!

    • Frl. Schnee 30. January 2015 at 12:27

      It is a nice darkish brown color. I love it aswell. I think you could make some georgeous eyelooks with these shadows :)

  • oreo 25. January 2015 at 8:17

    french cocoa is gorgeous!!

    Ore :)
    TheFaceShop & NYX Giveaway | Pristine’s Bliss

    • Frl. Schnee 30. January 2015 at 12:26

      I like the color too, thanks for the comment

  • Bethany 25. January 2015 at 20:56

    The texture looks beautiful! I wanted to ask my French bestie about this, because my high school French isn’t good enough. Sadly, he seems to be AFK playing some game. T_T Alas.

    • Frl. Schnee 30. January 2015 at 12:12

      I really think there was some missspelling or mixup/misstranslation here :D Anyways, the eyeshadows are really nice and have a super smooth texture, which is easy to use.

  • Viktoria 25. January 2015 at 23:51

    WOW, these are gorgeous :o I have been looking for some nice cream eyeshadows, but I haven’t found anything. I like Benefit, but they don’t have lighter shades, though Apieu’s first 2 shades look just perfect for me. Too bad I can’t find swatches.. I love the colours you chose too, soooo pretty! :)

    • Frl. Schnee 30. January 2015 at 12:10

      You’ll find a lot of lighter/shimmery shades within Korean or Japanese cosmetics, so it is worth to have a look for some Korean brands. You may want to check out the Innisfree creamy eyeshadows also. MAybe there are more swatches available for them.

  • Chermaine 26. January 2015 at 17:18

    I have never tried anything from A’Pieu before, but these look really gorgeous! Thanks for the review!

    • Frl. Schnee 30. January 2015 at 11:15

      I didn’t try a lot A’Pieu products either. I had some samples of sokme essencxes and I also own a peeling gel which I will be reviewing. But their products look like they have a good quality.

  • Chic+And+Alluring+Blog 27. January 2015 at 5:34

    I’ve never seen that word in French, either. I wonder if it’s a made-up French word, like something French-sounding, but isn’t French.

    • Frl. Schnee 30. January 2015 at 11:13

      Either it is made-up, or they have a missspelling or something similar going on here :D I think this happens often when translating western languages to asian ones :D

  • MizzJ 29. January 2015 at 8:36

    The glossy finish is so pretty!

    • Frl. Schnee 30. January 2015 at 11:12

      I like the finish aswell. It is really looking nice when applied :)