asian cosmetics MOOTTA PR Sample review

Introducing MOOTTA and Review on Innisfree It’s Real Masks

30. August 2013

Hello ♥

Did you hear about MOOTTA already? It’s a new start up company in South Korea focusing on Fashion and Beauty. MOOTTA’s main issue is to bring fashion- and beauty-trends from the South Korean Capital Seoul to everybody in the world.
I’m always curious about new companies providing Korean products, since I really love Korean beauty products for quite a while now, and I was always eyeing with their fashion. Unfortunately, a lot of products are limited to Korea only, so I’m always happy if I discover new stores that can provide me with new products that I don’t know yet. Did you know that “mootta” is Korean and means to ask?

Here is how the web store of MOOTTA looks like:

taken from
MOOTTA‘s web appearance is very clean and nice and easily to navigate. They have a section for beauty and several sections for clothing and accessories. There is also a designer section where you can find pieces of work of various designer, including the finalist of Project Runway Korea. They are trying to provide clothes from designers which are unique and represent Seoul fashion.
The products in the beauty section are selected products from the beauty show in Korea called “Get It Beauty”, where the contestants test and evaluate products without knowing from which brand it is (btw: I like the concept of testing products which are similar without knowing which is which, in this way you tend to be a lot more objective).
MOOTTA was kind enough to send me two sheet masks for reviewing purpose. Both masks are from Innisfree’s It’s Real Mask line. They were neatly packed within a paper bag showing MOOTTA’s logo on it. The masks were send via EMS and arrived after 4 days. I will review the Innisfree It’s Real Rice and the Gold Kiwi Sheet Masks for you today and in a week I’ll be coming up with some other surprise for you. I’ll hope you’ll stay tuned *^_^*
There are 20 different Innisfree It’s Real Masks available. Each displaying the main ingredient used on the package. I like the design of the packaging, although it is not especially cute, but it looks nice and promising. Also, the instructions are written in English on the backside of each package.
taken from

Here is the description taken from MOOTTA’s web page:


Innisfree It’s Real Mask is enriched with ingredients, which offers groundbreaking result in brightening up and moisturizing dull skin.
Wonderfully moisturized, deeply nourished and plumped, skin emerges infinitely regenerated. Your skin can be renewed, refined, resilient and radiant upon using it.
1. Apply a sheet of mask to toned face. 
2. Leave on for 10 – 20 minutes before tearing off the mask. 
3. Gently massage the whole face with fingertips for better absorption


On the back side you’ll find the Korean description. On the Rice mask you’ll also find the instructions and the ingredients in English (I don’t know why it’s all in Korean on the Gold Kiwi mask, probably another batch).
The cotton sheet is smooth and not too thin, neither too thick, and in both cases nicely soaked with the essence without being drippy. Their is no extra-foil attached to the cotton sheet, so you have to be a bit more careful while unfolding it. There is not a lot of essence left within the packaging, but enough to put the rest on your neck, for example.
Concerning the fit of the cotton sheet to the face: A lot of people keep complaining if a sheet mask is not fitting to they face shape. Sheet masks are designed to fit most people, so they have to make a compromise between a lot of different face shapes and sizes. I don’t blame any company for not providing the best fitted cotton sheet for my face. Until now I could always fold the sheet in a way that it stayed on my face nicely and even, and that’s the same case here. :)
I’ll review know each sheet mask separately, because they were different in they consistency and their effect:

Innisfree It’s Skin Rice Mask

The essence of this mask is not a clear liquid, but milky. In my opinion it felt creamier on the skin. The scent was pleasant and didn’t smell like rice at all, but clean and soap-y. I left the mask on my skin for about half an hour and took it off.
After taking off the mask the essence is soaked nicely into and on the skin, but it wasn’t absorbed completely. I waiting for another couple of minutes, but the skin stayed kind of greasy/creamy, probably because the consistency of the essence is more on the creamy side. I decided to go to sleep and have a look at my skin on the next day. And…drum roll….the essence was absorbed, my skin was so plum and soft the next morning I had to touch my cheeks all the time :D My skin also didn’t react negatively to the mask. I was absolutely happy with the result.

Innisfree It’s Skin Gold Kiwi Mask

The essence of the Gold Kiwi Mask is a clear liquid. The scent was fresh and fruity and reminded of Kiwi or something similar :D. I left the mask on my skin for about half an hour and took it off.
Also here, after taking off the mask the essence is soaked into the skin. I waiting for another couple of minutes, before it was absorbed completely and just left a slight stickiness. This one did feel completely different to the creamier Rice Mask.. The next day the stickiness was gone and the face looked refreshed, but it didn’t provide such a nice plum feel of the skin like the Rice mask.
Comparing both masks, I can definitely say, that I loved the Rice Mask a lot. The effect was visible on the next day and my skin felt great. Compared to this, the Gold Kiwi Mask is “simply” refreshing. Nevertheless, both masks have a nice scent and didn’t break me out or anything, and thus are good masks.
You can find them >> here <<. Do you have any favourite Innisfree It’s Real Masks? Which one did you try?

Thanks to MOOTTA again, for sending me the masks!
You can check out MOOTTA via the following links:

At the moment they offer a discount coupon on items in their “our picks” section until end of october. You get 20 % off using the code mentioned above.

Rating for the Rice Mask:
 Rating for the Gold Kiwi Mask:

Just as a short reminder: All products mentioned and reviewed on this blog are of my personal opinions. This product here was sent to me for reviewing purpose by, which doesn’t influence me in providing my honest opinion on the products.

Don’t forget to take part in my giveaway. It’s still going a few hours!


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  • June L. 30. August 2013 at 15:23

    Ah, thank you for the review! I’ve recently just heard about MOOTTA as well. They don’t have a lot of products currently, but I do hope they expand. ^^;
    Love the innisfree masks! Innisfree is actually becoming one of my favourite brands now. C:

    • Fräulein Schnee 30. August 2013 at 16:23

      I guess they will expend. At the moment they are providing a lot more fashion than beauty, but since it’s a new company we can be curious about what comes in future :)

  • 美美 30. August 2013 at 18:52

    I would like to try the rice mask because I heard good things about rice masks! Did it brighten up your face?:)
    I never heard about MOOTA but I like their accessoires and their clothes a lot! But I think the shipping is so freaking expensive! Especially to Germany :/

    • Fräulein Schnee 1. September 2013 at 12:24

      I didn’t recognize any brightening. But I heard that rice is one of the ingredients brightening up. Perhaps you see an effect after using this mask some more times. I agree about the shipping. I hope they’ll change it, especially if you only want to buy some cosmetics and no clothes.

  • Sakuranko 30. August 2013 at 21:30

    Many thanks for the introduction to that store than is new to me. Many thanks for your review, the rice mask looks better on my personal opinion.

    I want invite you to Join to my Firmoo Giveaway for win 1 pair of Glasses or Sunglasses. You choose the model!

    • Fräulein Schnee 1. September 2013 at 12:25

      Thanks for commenting, dear! The rice mask had really a nice effect, I liked it too :)

  • ShenEe 31. August 2013 at 1:18

    Thanks for the review :D I would like to try innisfree gold kiwi mask ^_^ I always love gold kiwi!

    • Fräulein Schnee 1. September 2013 at 12:26

      I love gold kiwi for eating :D The smile of the mask was nice too :) Thanks for commenting :)

  • Bethany 31. August 2013 at 8:08

    Interesting. I haven’t heard of them before. But the shipping. OUCH. o.o;; Good review, as always. ^^

    • Fräulein Schnee 1. September 2013 at 12:27

      Yes, I agree about shipping. I hope they’ll add an option for light packages. I mean, if you only want to buy some masks it is not worth paying so much shipping costs.

  • Rebecca B. Bird 2. September 2013 at 0:08

    I wrote a review of a few of the “It’s Real” masks on my blog:

    Thanks for the heads-up about Mootta, hadn’t heard of them before. Though they’ll have to start offering better shipping rates for light packages before I order from them. :/

    • Fräulein Schnee 4. September 2013 at 10:33

      I read your review :) thanks for it!
      The shipping is pretty expensive if you don’t live in korea, but they offer free shipping from 50 $…for buying clothes it could be useful.