moota

Did you hear about MOOTTA already? It’s a new start up company in South Korea focusing on Fashion and Beauty. MOOTTA’s main issue is to bring fashion- and beauty-trends from the South Korean Capital Seoul to everybody in the world.

I’m always curious about new companies providing Korean products, since I really love Korean beauty products for quite a while now, and I was always eyeing with their fashion. Unfortunately, a lot of products are limited to Korea only, so I’m always happy if I discover new stores that can provide me with new products that I don’t know yet. Did you know that “mootta” is Korean and means to ask?

Here is how the web store of MOOTTA looks like:

taken from www.mootta.com

MOOTTA‘s web appearance is very clean and nice and easily to navigate. They have a section for beauty and several sections for clothing and accessories. There is also a designer section where you can find pieces of work of various designer, including the finalist of Project Runway Korea. They are trying to provide clothes from designers which are unique and represent Seoul fashion.

The products in the beauty section are selected products from the beauty show in Korea called “Get It Beauty”, where the contestants test and evaluate products without knowing from which brand it is (btw: I like the concept of testing products which are similar without knowing which is which, in this way you tend to be a lot more objective).

MOOTTA was kind enough to send me two sheet masks for reviewing purpose. Both masks are from Innisfree’s It’s Real Mask line. They were neatly packed within a paper bag showing MOOTTA’s logo on it. The masks were send via EMS and arrived after 4 days. I will review the Innisfree It’s Real Rice and the Gold Kiwi Sheet Masks for you today and in a week I’ll be coming up with some other surprise for you. I’ll hope you’ll stay tuned *^_^*

There are 20 different Innisfree It’s Real Masks available. Each displaying the main ingredient used on the package. I like the design of the packaging, although it is not especially cute, but it looks nice and promising. Also, the instructions are written in English on the backside of each package.

Here is the description taken from MOOTTA’s web page:

description:

On the back side you’ll find the Korean description. On the Rice mask you’ll also find the instructions and the ingredients in English (I don’t know why it’s all in Korean on the Gold Kiwi mask, probably another batch).

The cotton sheet is smooth and not too thin, neither too thick, and in both cases nicely soaked with the essence without being drippy. Their is no extra-foil attached to the cotton sheet, so you have to be a bit more careful while unfolding it. There is not a lot of essence left within the packaging, but enough to put the rest on your neck, for example.

Concerning the fit of the cotton sheet to the face: A lot of people keep complaining if a sheet mask is not fitting to they face shape. Sheet masks are designed to fit most people, so they have to make a compromise between a lot of different face shapes and sizes. I don’t blame any company for not providing the best fitted cotton sheet for my face. Until now I could always fold the sheet in a way that it stayed on my face nicely and even, and that’s the same case here. :)

I’ll review know each sheet mask separately, because they were different in they consistency and their effect:

The essence of this mask is not a clear liquid, but milky. In my opinion it felt creamier on the skin. The scent was pleasant and didn’t smell like rice at all, but clean and soap-y. I left the mask on my skin for about half an hour and took it off.

After taking off the mask the essence is soaked nicely into and on the skin, but it wasn’t absorbed completely. I waiting for another couple of minutes, but the skin stayed kind of greasy/creamy, probably because the consistency of the essence is more on the creamy side. I decided to go to sleep and have a look at my skin on the next day. And…drum roll….the essence was absorbed, my skin was so plum and soft the next morning I had to touch my cheeks all the time :D My skin also didn’t react negatively to the mask. I was absolutely happy with the result.

Innisfree It’s Skin Gold Kiwi Mask

Comparing both masks, I can definitely say, that I loved the Rice Mask a lot. The effect was visible on the next day and my skin felt great. Compared to this, the Gold Kiwi Mask is “simply” refreshing. Nevertheless, both masks have a nice scent and didn’t break me out or anything, and thus are good masks.
You can find them >> here <<. Do you have any favourite Innisfree It’s Real Masks? Which one did you try?

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