White Cat was absolutely a unknown Korean brand for me until I received the White Cat Super Berry Silky Eye Balm from BNTnews this month. This multifunctional eye balm can be used either before or after makeup and works as a primer, but also has anti-aging benefits and improves wrinkles and dark circles. It is useable on the rest of your face, too, for example on the T-zone or on your lips as lip balm. It seems to be really a nice multipurpose product in a super adorable packaging!

White Cat is a Korean brand using safe natural ingredients for all ages and preferences.Their products are designed to be natural friendly, hypo-allergenic and keep your skin healthy and beautiful. I really like that their official web page is also available in English. All their products seem to have a typical design in pink with leopard print all over. The logo displays a white cat, therefore the name, too. The packaging is really pretty and cute in my eyes.

The White Cat Super Berry Silky Eye Balm combines 12 berry ingredients: Chinese matrimony vines, raspberries, amqui berries, korean black raspberries, blackberries, strawberries, acai berries, bilberries, black currant, cranberries,blueberries, and raspberry vine. These berries are rich in antioxidants and therefore have great anti-wrinkle and anti-aging properties. They provide moisture and nutrition. White Cat also claims to uphold the principle of paraben-free, artificial scent free, and artificial color free. They do not use any of the 20 toxins used in cosmetics as announced by the Environmental Working Group (EWG). The other ingredients have been added to COSDNA and you will find that the list doesn’t contain any unsafe ingredients, but some minor irritants. If you know that you can react to any of the ingredients make sure to patch-test the product before. Half of the ingredients lists consist of the berry fruit extracts mentioned above, but you will also find titanium dioxide (UV protection), squalane (moisturizing), and beeswax (nourishing, emollient) inside this balm.

The White Cat Super Berry Silky Eye Balm comes in a cute pink jar containing 15 g, which is quite a lot for an eye cream. Since it also has a balm texture it feels like forever until I will use this up. On the other hand, if you also use this as a primer all over your face as it is also recommended on the official product page it might use up more quickly. The white balm texture has a super soft and silky touch. It has also a matte finish and because of that makes fine lines less visible. It feels very light on the skin, too, but still provides moisture. I liked using this during day time before my makeup, but it also can be used above the makeup. If you want to use it above your makeup you should be very careful with the amount, because otherwise it may be cakey. Just put on little by little in order to prevent this. Also, if you use this on your eyelid you also have to be more careful with the amount of balm, otherwise it will settle in your eye crease. The White Cat Super Berry Silky Eye Balm also is practically scentless. If you stick your nose into the jar you will recognize a faint berry/oil scent, but actually, you smell nothing if you use the product.

Below there is an image of the skin under my eyes without and with the White Cat Super Berry Silky Eye Cream. you can see how the balm blurrs the area under my eyes and makes the deeper lines less noticeable.

All in all, I’m happy about getting to know a new Korean brand. The packaging of the White Cat products and this White Cat Super Berry Silky Eye Balm is adorable and looks nice on the dressing table among all the other cute Korean products I have. I also do like the silky balm texture and that the balm appears to be matte while still being moisturizing. And of course, it is multi-functional, which is always a plus! All in all, I’m happy with the White Cat Super Berry Silky Eye Balm. Hopefully the White Cat products will be getting more popular and we will be able to try other products from this brand. Retail prize for the White Cat Super Berry Silky Eye Balm is 32000 Won, which is around 32 US$ depending on the exchange rates.

This product was provided to me by BNTnews for reviewing. Don’t forget to visit the other BNTGirls Kim, Bella, Mary, Celine, Alene, Joanne, Chermaine, ,Mitha, and Blair and check out their reviews for the August BNT Beauty Box. And visit BNTnews for the latest Korean news and trends:

Official Page |Tumblr | YouTube | Facebook | Twitter

Just as a short reminder: All products mentioned and reviewed on this blog are of my personal opinions. This product here was sent to me for reviewing purpose by http://www.bntnews.co.uk/ which doesn’t influence me in providing my honest opinion on the products.