I have another new Korean brand for you today: It’s the prestige brand IASO! I was able to try one of their products, the IASO Total Eye Care Concentrate EX, and I’ve reviewed it for you as usual. This eye concentrate is the updated version of the IASO Total Eye Care Concentrate and it has got a changed ingredients list, which you won’t find on the official page yet.

First thing I noticed with IASO is the sleek and luxurious design of their products. The packaging is simple, with no frills. The IASO Total Eye Care Concentrate EX is part of the anti-wrinkle skin care line and all the products from this line seem to have a golden signature color. Somehow, golden packaging represents already luxury and seems more mature, too. Perfect for the target age of this line. The brand name “IASO” is derived from the name of the eldest daughter of the Greek god of medicine. The brand is founded on the professional knowledge of dermatologists, using plant ingredients for clear, healthy and radiant skin. They did not and do not perform animal testing on their products.

The IASO Total Eye Care Concentrate EX comes in a useful and sleek tube with a pump. It contains 30 g of product. The cardboard box contains description and ingredients in English. According to the description you should use your ring finger for applying the serum and pat it into the skin gently. That’s in general the way to go best with eye cream, since the skin around our eyes is especially thin. The eye care concentrate is made for all skin types and for use at day or night.

You can look up the ingredients on COSDNA. If you compare them to the ingredients of the old version you will see that it is changed in many aspects: it got rid of a bunch of irritants, but also of ginseng and ginkgo plant extracts. Instead it contains Niacinamide. The list of the new formulation still contains a bunch of preservatives in form of parabens and also three red-flagged ingredients which are BHT, Sodium Metabisulfite (both preservatives), Benzophenone-3 (sunscreen). It would have been nice if they had removed these ingredients aswell, while they were changing the formula.

The amount of one pump is more than enough for both eyes. The IASO Total Eye Care Concentrate EX has the formulation of a milky gel. It has a fresh and subtle scent. When you spread the gel over the skin it feels very moist and almost watery. It is not feeling heavy or greasy and absorbs relatively fast, leaving the skin slightly tacky. This makes it difficult to be used during day time, if you want to use a concealer for your eyes and dark circles. But the tackyness also mediates a firming effect on the other side. As far as moisture this concentrate gives a good amount of it and I’ve gladly incorporated this eye concentrate into my night-time routine.

The IASO Total Eye Care Concentrate EX is great in its moisture performance. The design and application of the product are easy and it targets customers which like high-end brands. With 69 US$ as price-tag I would say this is the biggest bummer for this product, especially considering that the improved formulation still has some ingredients, which should not be necessarily added. I would love to see them remove the doubtful ingredients, this would make the heavy retail price at least more justifiable. The product as such is a good one, but I can not and will not encourage you to buy it, since there are more affordable and similar effective products on the market. Nevertheless, IASO has some other interesting products, which might be of more interest. My sister did a review of their Dr. IASO AC Booster on her blog Lovely Attitude. you might want to check out her review aswell.

Just as a short reminder: All products mentioned and reviewed on this blog are of my personal opinions. This product here was sent to me for reviewing purpose by http://go-iaso.com/ which doesn’t influence me in providing my honest opinion on the products.