Review: Etude House Color Lips-fit

I showed you previously the products I received from the Honestskin Special Gift Event and the Etude House Color Lips-fit was one of the products I received. This liquid lipstick line from Etude House was released in summer 2014. I’ve been curious to try it since then, but I had too many lipsticks around and moreover I wasn’t sure if I would like the matte texture, which it is supposed to provide. Here is my impression on the Etude House Color Lips-fit:

Some words about Etude House to start with: Etude House is one of the best known Korean brands for cute packaging. If you are a lover of cute, girly and pink packaging, reminding you of being a child and the princess you always dreamt to be, THIS is your brand. Their packaging is usually so adoreable that you cannot keep yourself from impuls-buys – only because you saw the packaging…Also here, the packaging design looks lovely. You’ll find dots and bows and stars all over the packaging. The color of the cardboard packaging is pink, of course. There are 7 shades available for the Color Lips-fot, plus a glossy top coat, if you prefer a glossy finish instead of a matte one. I received shade OR201 called “Dream Fit Coral”. I rarely buy light shades myself, because it usually lookd awkward on me, if it is not even and opaque enough, because my natural lip color is darker. I was especially curious, having received this shade, how it will turn out on my lips.

The cardboard packaging contains descriptions in Korean and English. Since Etude House has opened also an online worldwide store, you’ll also find the English description there, plus the ingredients for the products. According to COSDNA the ingredients of the product are safe. It even contains titanium dioxide as sunprotection.

The bottle itself has a beautiful design, too, with the same stars, bows and dots as the cardboard packaging. It is a see-through plastic bottle, so you see the color of your liquid lipstick. As you can see in my images, the color looks a bit uneven in the bottle. Keep in mind to shake the bottle before you use it. It contains 10 g of product and comes with a white cap with an attached angled applicator sponge.

The product itself feels soft and smooth while applying. It dries off to a matte product after a while and feels velvety on the lips. It is not transfer proof, unfortunately, and smears off easily, as you can see in my swatches below.

Since it is a bright color is is unforgivable to dry lips and it will settle in all your lip lines and make the product look patchy. This makes it difficult to apply an even and oaque layer. If you have pigmented lips the challenge will be harder. I’ll show you the Etude House Color Lips-fit on my lips below. It is a very bright coral shade, almost neonlike…definitively a summer color.

Since it is not smear or transfer proof it is also not long-lasting. It wears off very quickly and in the case of this shades also leaves a ugly stain on the borders of your lips, which I don’t like at all. If you have brighter lips naturally, the effect might be different on you, but if you have darker lips than this color it will not look very nice. I’d love to try a darker shade to compare, but for the moment I personally would not rebuy the Etude House Color Lips-fit. Apart from the color, the short staying power and the feeling of dry lips after half an hour puts me off. The velvet finish on the other site is a nice one and also the texture glides smoothly on the lips while applying. You can buy this product from honestskin for 6.71 US$, which is agood value. Shipping depends on the amount of products you buy. Oh, another thing, you will get some points when you register on their page, and you can also collect more points for doing reviews of the product on their. These points can be spent as money for your future order. Check out about this >>here<<.